Strategy:
M&A Advisory
Website:
Sector:
HealthTech
AI-based Hardware Applications
Location:
Edinburgh, Scotland
Date:
Pending
Contact:
Oliver Murphy
Kamil Kucharczyk
BackHug is a health technology company revolutionizing back pain relief through advanced robotics.
BackHug's flagship device, equipped with 26 robotic fingers, delivers precise, deep-tissue therapy by targeting spinal joint stiffness. The device is fully controlled via a smartphone app, offering personalized treatment programs tailored to individual needs. BackHug addresses the widespread issue of chronic back pain, which affects 80% of adults at some point in their lives.
The company operates on a subscription-based model, with options tailored for home users and businesses, such as chiropractic clinics, enabling broad accessibility to its innovative solution. BackHug's transformative approach combines cutting-edge engineering with physiotherapy expertise, positioning it as a leader in the health technology space. With plans for further market expansion and ongoing product development, BackHug continues to redefine how back pain is treated.
Mansun Capital supported BackHug within the scope of its capital raising round completed in January 2025.