Strategy:
Equity Investments
Add-on acquisition to TrustMate
Website:
Sector:
SaaS (B2B)
E-commerce
Location:
Rzeszów, Poland
Date:
April, 2026
Contact:
Kamil Kucharczyk
Artur Dobrowolski
Zaufane.pl is a Polish B2B SaaS platform for verified customer review management. In April 2026, Mansun Capital financed TrustMate's acquisition of Zaufane.pl as a platform add-on.
Zaufane.pl is a Polish B2B SaaS platform for verified customer review management, enabling e-commerce businesses and service providers to collect, moderate, and display authentic customer feedback to drive conversion, strengthen Google visibility, and build lasting buyer trust. Founded in 2019 and headquartered in Rzeszów, Poland, Zaufane.pl serves over 1,000 businesses across 26 languages.
The platform integrates with all major e-commerce systems — including PrestaShop, Shoper, and WooCommerce — and features automated review collection, customisable display widgets, Google star rating syndication, and mediation workflows that help merchants protect review authenticity and integrity. All processes are fully compliant with the EU Omnibus Directive. At the time of acquisition, Zaufane.pl also maintained active operations in Czech Republic, Slovakia, and Hungary.
As Poland's third-largest player in the online review management market for e-commerce, Zaufane.pl brought a well-established client base and a proven regional footprint to the transaction — making it a strategically compelling target for consolidation within the TrustMate platform.
In April 2026, Mansun Capital led a new equity financing round in TrustMate — financing TrustMate's acquisition of Zaufane.pl as a platform add-on. The combined group now commands over 50% of Poland's e-commerce review management market, establishing TrustMate as the domestic industry standard and materially de-risking the investment while accelerating its trajectory as a regional European champion.